Branding / Identity / Logos / Moving Image / Photography / Digital Album Covers
Here’s some work I’ve had the joy to contribute to that I’m proud to share. I’ve always enjoyed the use of technology in all my work at some point although most times, it usually starts off with a conversation and some coffee. Over the years, I’ve really enjoyed being comfortable with being uncomfortable at the start of the process… that usually means I’m on to something new.
MADSKULL
Facefilter for UNDERCOVER MADSTORE/ CLUB21
DRESSING THE SCREEN: The Rise of Fashion Film
/ BRITISH COUNCIL
Branding and Design / Production / Exhibition Design (FFUR) / Music Scoring / Press Relations (Cherry Chan)
Dressing the Screen: The Rise of Fashion Film is an exhibition that brings together work by some of the world’s most famous and innovative fashion designers and film-makers and is the official fringe event of Digital Fashion Week Singapore 2013 – British Exchange. Curated by filmmaker Kathryn Ferguson, the exhibition explores the origins, history and pioneering role UK filmmakers and designers have played in the development of fashion film.
Featured Directors_
Nick Knight
Peter Greenaway
Quentin Jones
Ruth Hogben
Sarah Chatfield
Sarah Piantadosi
Stéphanie Di Giusto
Sølve Sundsbø
Amanda Boyle
Bart Hess
Elisha Smith-Leverock
Humphrey Jennings
John Maybury
John Malkovich
Kathryn Ferguson
Marie Schuller
Red Bull Music Academy (Singapore)
Communication Design / Community Outreach / Artist Curation and Hosting / Applicant Touchpoint / Creative Production + Press Relations (Cherry Chan)
The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.
On the local front, I’ve been involved with the academy as the brand’s Mr X - A role to engage the local artist community to encourage signup to the academy as well as organising artist sessions with visiting musicians that are aligned with RBMA globally. The aim was to encourage and uncover the freshest talent on the scene to apply for the academy. Internationally, the academy has uncovered and supported artists such as Flying Lotus and Tokimonsta amongst many others. Check out the alumni list!
Here’s some digital music sleeves I’ve designed.
Musicity / British Council
Design and Branding Production / Artist Curation, Event Production, PR (with Cherry Chan) / Web & App UI Graphics
In collaboration with Musicity UK and British Council, we present Musicity Singapore – a location-based, curated, international platform/forum exploring the intersection of music, place, memory and experience.
For Musicity Singapore, seven local and two British recording artists were handpicked and commissioned to compose original music inspired by seven locations in the city. Through a purpose-built mobile application, the original tracks were heard and downloaded by visiting these locations throughout September / October 2012.
Two of the seven Singapore recording artists collaborated with two leading UK recording artists. The four collaborators spearheaded events featuring live performances and conversations that seek to explore the ways in which artistic expression can be used to bring a new dimension to the way we experience cities, and the world around us. An interactive workshop programme, and talks for students and people interested in music was hosted by leading music artists from Singapore and the UK.
The Musicity project aims to inspire people to see the urban fabric in new ways, thereby encouraging them to explore the city musically, architecturally and experientially.
Artists:
Jon Hopkins (UK) / Mara Carlyle (UK) / The Analog Girl / Cosa Nostra / I Am David Sparkle / Jason Tan / Koflow / Muon / Sonicbrat
Radio 80 / Mediacorp (Singapore)
Creative Direction / Design and Branding Production / TVC / Radio Spots + Music Composition
In 2016, Mediacorp celebrates 80 years of radio broadcasting by rolling out Radio 80, a year-long campaign to engage listeners, advertisers and community at large. Radio transmission in Singapore began in June 1936, with a lone radio station operating from Empress Place. Today, Mediacorp has a network of 13 FM stations broadcasting in the four national languages and reaching out to more than 80 per cent of the population, with listeners spending more than three hours a day tuning in.
"Always On Your Frequency"
— RADIO 80
THE OPERATIVES (Melbourne)
Logo + Festival Poster Design
A collective of multi-talented musicians and curators of the clandestine Espionage gigs, they are responsible for tours of ground-breaking local and international talent and most recently, a record label responsible for promoting Australian artists to a global audience. The Operatives are also focused on fostering the music and culture community locally.
Since it’s inception in 2010, Espionage has been more than just a ‘gig’ – it’s an event that feeds your senses. Selecting the most innovative musicians from across the globe to tour across Australia, New Zealand and Asia, Espionage aligns local and international musical talent with mind-bending visuals and unique venues. From their humble beginnings above a karaoke bar to selling out the city’s largest dance floors, the discerning and ever-growing followers of The Operatives ensure that Espionage never remains secret for long.
Newly launched monthly ‘Remedy’ offers all profits to a charitable cause and Espionage also provides intelligence for Melbourne Music Week, White Night Melbourne, Let Them Eat Cake and Meredith Music Festival among many more.
The Luxe Nomad
(Asia Pacific)
Identity + Brand Vision Guide / Web Design + Consultant / Design for Co-branding with Property Partners
The Luxe Nomad, Asia-Pacific’s leading luxury villa and hotel booking portal was founded by successful Asian model Stephanie Chai. Launched in July 2012, the site has also garnered much press coverage thanks to its affiliation with a number of celebrities and online influencers in the region.
As the brand expanded into property management, an example of an approach to extend it’s brand values to it’s audience came in the form of localised Villa guides with curated lifestyle content which tied back to their curatorial strengths. In addition, artisanal scents and toiletries where also created for select partners with local makers to enhance their experiences.
Writing The City / British Council
Creative Direction / Identity + Design / Curation / Production / Events and PR (with Cherry Chan)
Writing the City is a literary arts platform created by the British Council Singapore. With a focus on writing inspired by city life, writingthecity.sg support a community of new, emerging and established writers who share their work, give and receive feedback, and get invaluable opportunities to take their writing forward. For 2015, Writing the City celebrates Singapore’s Storytellers with a series of filmed interviews and artistic book trailers featuring some of the city’s most exciting writers, as well as multi-award winning UK writer Bernardine Evaristo.
This series is presented by British Council Singapore in partnership with National Arts Council, National Library Board, Shaw Theatres, BooksActually and LUSH 99.5FM.
For this campaign, the challenge was to highlight local leading writers to a new audience. The idea was based around creating content that could be shared online using film as the medium. To engage a new audience, writers were paired with complementary visual artists that would communicate the writing through a creation of a series of book trailers that were also aired in cinema. Supporting that were interview pieces of the authors that were created to enable the content be shared in the future. In addition, Panel discussions were also arranged to encourage conversation about the topic of writing.
Authors
Amanda Lee Koe
Bernardine Evaristo (UK)
Han Han
Hassan Hasaa’Ree Ali
Madeleine Lee
Troy Chin
Artists
Benjamin Ong
Brandon Tay
Clogtwo
FROMPAMM
Jillyn Koh
Kiat
Nick Chan
TMRRW
Untitled Project
'Ministry Of Moral Panic'
Amanda Lee Koe x Untitled
Here are a few of my favourites from the campaign
‘Homeostasis’
Hassan Hasaa’Ree x Clog Two
‘Resident Tourist Pt.6’
Troy Chin x Brandon Tay
Rubber Girl
(Cake Theatre / Esplanade)
Music / Video Edit + Post Production
Logo Redesigns For Mediacorp Radio (Singapore)
CLASS 95 / GOLD905 / YES933 / CAPITAL958 / LOVE 97.2FM
Logo + Corporate Identity Kit
As the world of radio moved online, Mediacorp wanted to relook at the existing logos to give them a facelift. The approach was to give the stations more contemporary modern feel to it without losing the spirit. This allowed the stations to keep it personalities with it’s current audience and partners while allowing it space to move it in new directions.
Each project began with conversations with each station to find out more about their internal visions and goals before the redesign process. It was important to find a balance such that the internal feelings about their identity was maintained whilst meeting their future needs.
I’ve highlighted a couple of them below to share.
–
CLASS 95 is Singapore's No. 1 English radio station spinning contemporary music from the 80s to today's pop. Targeted at English-speaking professionals and executives between 25 to 40 years, CLASS 95's 'Best Mix of Music' has been a winning formula with its audience.
Gold 905 is an English radio station. It broadcasts classic hits from the 1980's and beyond. Their DJs include Brian Richmond, who has more than 40 years of experience in the radio industry and it is one of the nation's oldest stations.
YES 933 began as an 18-hour Mandarin radio station, broadcasting from 6.00AM to 12.00AM. Broadcasting hours were extended to 2AM in the early 1990s, making it the first Chinese radio station to offer music after midnight. It finally went 24 hours on 1 May 1994.
The Y.E.S. moniker was adopted in 1998. It is an acronym for Your Entertainment Station, which also translates to 顶尖流行音乐电台.
Here you can find some personal work :)
MACBA (Barcelona)
Photography
One word epitomizes the Barcelona skate scene (well it’s more like an acronym), and that acronym is MACBA, the Museum for Art Contemporary Barcelona. I am still not sure what the last A stands for. Either way this skate spot lives up to its name. One long smooth granite ledge stands at the centre of the whole thing, just calling your name.
Norient (Switzerland)
Photography / Design / Print
Norient researches new music from around the globe and mediates it multi-modally via various platforms. They discuss current issues critically, from different perspectives, close to musicians and their networks. Through the Norient Online Magazine, the Norient Musikfilm Festival, performances, books, documentary films, the «Seismographic Sounds - Visions of a New World» exhibition and radio programs we hope to orient and disorient readers, listeners and spectators.
For this project, I contributed a design piece which included my photography for an exhibition in Switzerland.
See Horse (Iceland)
Travel Photography
Saw these guys by the roadside on a road trip and it was a beautiful moment of man and nature. Nice things happen when you get off life’s highway.
Black Sand In The Hour Of Chaos / Iceland
Landscape Photography
New Earth / Iceland
Landscape Photography
My first set of published images in a US based art photography magazine called SELAH.